Going, Going…Soon to be Gone – Whisper White and Let’s Welcome Basic White

We know Whisper White has a huge fan base; we’re big fans, too! And we are crushed that it’s going away. Even though this decision was out of our hands, rest assured that we jumped right into action to find the best replacement paper possible. We have dedicated many hours to source and test alternative cardstock options from several suppliers to find the perfect fit that still maintains the Stampin’ Up! quality you know and trust. We are happy to share that we have found a winner for our new cardstock, Basic White!

The quality of our new Basic White was thoroughly tested by our quality assurance and product teams. It also tested very well with demonstrators and concept artists who gave it a huge thumbs up. We believe in the quality of the new Basic White cardstock and we know it will become your new crafting staple!

What does this mean for you?

With Whisper White going out of production, this means a number of Whisper White products will be affected. Below is a list of all products that will be replaced with our new Basic White cardstock. These items are now available while supplies last with an order limit of 2 per item per order.

• Whisper White 12″ x 12″ (30.5 x 30.5 cm) Cardstock (124302)
• Assorted Memories & More Cards & Envelopes (149710)
• Whisper White Note Cards & Envelopes (131527)
• Whisper White 3″ x 3″ (7.6 x 7.6 cm) Envelopes (145829)
• Whisper White A4 Cardstock (106549)
• Whisper White A4 Thick Cardstock (140490)
• Whisper White C6 Envelopes (106588)

Our new Basic White products will become available to purchase as soon as we have them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know that we are working on getting these products available to you as fast as possible.

Since this change is outside our control, we haven’t been able to tackle all necessary alterations at once. You may still see the name Whisper White on some of our non-cardstock product labels, catalogue, and marketing material for a while. We will be working on a rolling change to address this.

While we expect this to come as quite a surprise, we hope that this transition to our new Basic White products can be an exciting change for everyone! To help soothe any nerves about this change, we want to provide as much information as possible to help you get the word out about our new Basic White cardstock.

We’ve created a printable flyer with all the new Basic White product information in one place. You can find the flyer here.

It’s always hard to say goodbye, but we are excited about the new Basic White product line and we encourage you to try it out! We are confident that you’ll love it just as much as we do.